In under an hour, the largest ivory burn in history will take place. In this symbolic event, 105 tonnes of elephant ivory and 1.5 tonnes of rhino horn will go up in flames in 11 large pyres in Nairobi National Park. World leaders, politicians, conservationists, celebrities and the media are present, and the world watches on as a landmark event in the battle to stop the ivory trade begins. The burn sends a clear message: the ivory has no economic value, and the elephant is worth more alive. It’s time to stop the trade once and for all.